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The King Reigns: 2K Sports Announces LeBron James as NBA® 2K14 Cover Athlete

With James’ first ever video game cover appearance and the exclusive King James pre-order package, 2K Sports’ legendary NBA franchise continues its domination on both current and next-generation console platforms

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2K Sports today announced that 2013 NBA MVP, LeBron James, will make his video game cover debut on NBA® 2K14, the next installment of the top-selling and top-rated NBA video game simulation franchise*. As one of the greatest athletes of this generation, James will lead 2K Sports’ groundbreaking NBA 2K franchise into the future of sports video games with two dynamic and distinctly unique experiences for current and next-generation consoles.

“My friends, family, and fans all know how much I love NBA 2K. I remember, as a kid, getting so excited for the game to come out and see who was on the cover and it's amazing to be a part of this great tradition,” said James, who is currently defending the Miami Heat’s world championship in the NBA Finals. "I love partnerships and opportunities that connect me directly with fans. I know from my own experience and now watching my own kids, NBA 2K is among the coolest and purest ways for fans to connect to the NBA. I love being a part of it.”

2K Sports also announced the King James Bonus Pack, which offers exclusive content featuring LeBron James. Customers who pre-order NBA 2K14 for the Xbox 360® games and entertainment system from Microsoft and PlayStation®3 computer entertainment system will receive:

·         10,000 Virtual Currency to get a jump start on the competition;
·         Extra content for the new Path to Greatness mode;
·         LeBron James unlocked in Blacktop Mode;
·         The all-new LeBron James Signature Skill available for your MyPlayer.

“Widely regarded as the best player today, LeBron James is the perfect choice for NBA 2K14, the biggest and best game in our NBA 2K franchise history,” said Jason Argent, SVP of Sports Operations at 2K Sports. “NBA 2K set the benchmark for sports gaming on the current-generation of consoles, and NBA 2K14 will continue that legacy on next-generation consoles. With two unique experiences that distinctly maximize the power of current and next-generation consoles, NBA 2K14 is basketball how and where our millions of fans want to play it.”

James’ basketball resume includes a 2012 NBA championship and NBA Finals MVP award, four NBA MVP honors, nine All-Star appearances, six All-NBA first team selections, and two Olympic gold medals, solidifying him as the unquestioned choice in bringing NBA 2K basketball to fans across the globe.

© Chris Baylis 2011-2015