NEW NATIONAL RESEARCH STUDY CONFIRMS ROCKSMITH IS THE FASTEST WAY TO LEARN GUITAR
Popular Guitar Learning Method Surpasses One Million Units Sold Worldwide
LONDON, UK — June 4th, 2013 — Today, Ubisoft announced that a new national study by the Research Strategy Group, has found that Rocksmith is the fastest way to learn how to play the guitar. The study was conducted with hundreds of participants across greater New York, Los Angeles, Chicago, and Dallas.
The new research supports earlier findings from a consumer survey by Toluna Group, that reported 95% of Rocksmith players say it improved their guitar skills.
“We’re thrilled with the results,” said Tony Key, US senior vice president of sales and marketing at Ubisoft. “These studies confirm our view that Rocksmith is a huge success at teaching players real guitar skills that are highly effective, enjoyable, and will last them a lifetime.”
Ubisoft also revealed that the Rocksmith series has sold 1.4 million copies worldwide since its initial release in October 2011. An additional 3 million songs have been downloaded from the title’s library of 143 DLC tracks. Altogether, players have played an estimated 112 billion notes and developed an estimated 1.6 million blisters on their fingers!
Stay tuned for exciting Rocksmith news to be revealed at Electronic Entertainment Expo (E3) 2013.
For more information on Rocksmith, please follow the game on Facebook a www.facebook.com/rocksmithgame
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 29 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2010-11 fiscal year Ubisoft generated sales of €1.061 billion. To learn more, please visit www.ubisoftgroup.com.