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THE DEBUT CHAPTER OF KING’S QUEST™ FROM SIERRA™ IS NOW AVAILABLE

King’s Quest™: A Knight to Remember begins the new adventures contained within the five-chapter release.

London, UK – 28th July 2015 – Today Sierra™, part of Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), released the first chapter in its new reimagining of one of adventure gaming’s most treasured franchises, King’s Quest™. Titled King’s Quest: A Knight to Remember, this debut chapter is now available as a digital download in Europe on Windows PC via Steam. It will be available later today for Xbox One and Xbox 360 on the Xbox Games Store and it will be available tomorrow on the PlayStation®4 and PlayStation®3 computer entertainment systems through the PlayStation®Store. It is rated PEGI 12+.

Players may also purchase King’s Quest: The Complete Collection, a bundle containing all five chapters of the new King’s Quest along with an exclusive bonus playable story epilogue*on the PlayStation®Store, Xbox Games Store and Steam. Alternately, those who buy King’s Quest: A Knight to Remember individually at launch can choose to purchase the King’s Quest Season Pass, securing their access to the remaining four chapters of the game once available, but not the bonus epilogue.

Developed by The Odd Gentlemen, an independent studio with a talent for crafting fantastical tales, characters and worlds, the new King’s Quest rekindles the classic charm and curiosity that has captivated fans of this family-friendly series for over 30 years. As an aging King Graham looks back on a life of heroic adventure with his precocious granddaughter, Gwendolyn, players will be able to experience first-hand the unforgettable puzzles, places and personalities of his greatest untold stories. The first passage in a five-chapter journey, King’s Quest: A Knight to Remember unfolds on Graham’s early days as a bright-eyed teen in Daventry, competing in a contest of wit and valour for a knighthood in King Edward’s royal court.

“Today is a new beginning, both for those of us who grew up with the King’s Quest games that Roberta Williams and Sierra Entertainment created, as well as for those who are visiting Daventry for the very first time,” said Matt Korba, President and Creative Director of The Odd Gentlemen. “We hope we’ve made something that feels special for everyone as we turn together to a new page in Graham’s legend.”

The second chapter of King’s Quest is expected to arrive later this year. For more news and updates until then, please visit www.sierra.com and follow Sierra on Facebook and Twitter.

*Subsequent chapters and epilogue may be downloaded in-game as available upon individual release throughout 2015 and 2016.

About The Odd Gentlemen

The Odd Gentlemen are a small team of gentlefolks based in Los Angeles. Founded in 2008, they create games that are humorous and charming with fantastical worlds, quirky characters and compelling stories that highlight creative and innovative gameplay. Striving to create experiences that all ages can enjoy, they want to bring classic charm and wonder back into games. For more information or updates about The Odd Gentlemen, visitwww.theoddgentlemen.com or follow them on Twitter.

About Sierra

Developer-led and player-focused, Sierra publishes highly curated titles that embody best-in-class efforts from indie developers. From providing development funding and deep first-party relations to marketing and retail distribution,Sierra caters to the individual needs of each indie studio. Sierra will primarily publish on digital distribution platforms including Xbox Live, PlayStation®Network and Steam for PC. For more information, please visit www.sierra.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world. More information about Activisionand its products can be found on the company's website, http://www.activision.com or by following @Activision.

© Chris Baylis 2011-2015