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GamesAid Elite raises £7,253.16 for Christmas

Games industry’s unwanted merchandise sold in aid of GamesAid

10th January 2013. London, UK :

Ever wondered what to do with all the old games related guff and swag stored in cupboards by PR, marketing and sales teams working in games publishers and developers? You know all those free samples which can cause such a stir on occasion? Well help is at hand. GamesAid has set up an easy solution and arranged a collection of all unwanted games related ephemera late last year. There were some prize pieces including a life-size Connor Kenway statue, a full Burnout race suit as worn and signed by the legendary David Hasselhoff and an extremely rare Tomb Raider Amanda Evert doll. 

Courtesy of Cyclone Couriers, a couple of GamesAid trustees visited 11 companies in one day in the #GamesAidOnWheels van and collected literally a van load of merchandise. Many more companies sent their goodies up to the GamesAid fulfilment centre which is run by The Producers.

In December alone, the GamesAid Elite Charity Auction initiative raised a whopping £7,253.16 for GamesAid with sales set to continue as long as games related donations keep showing up! This takes the total raised through eBay over £125,000 since the initiative started in June 2009.

If you are a games company and you want to get rid of any games related swag, please do not hesitate to contact us.  You can mail one of the GamesAid trustees at and GamesAid will do the rest.

A huge thanks to all those companies who have kindly donated all sorts of lovely goodies  including Ubisoft, EA, Eurogamer, Future, THQ, Blizzard, Capcom, Konami, Sega, Blockbuster, 2K, Premier PR, Indigo Pearl, Square Enix, Namco Bandai, Mastertronic, The Producers, Bethesda and Cyclone Couriers which have made this auction possible.

GAMESAID – A UK Games Industry Charity

2 Stonehill, Stukeley Meadows, Huntingdon, POE29 6ED
Company registered in the UK: no. 06595321

CHARITY NO. 1081706

Casting call for games industry’s hidden musical talent

Singers and musicians wanted for first-ever GamesAid Christmas Concert

London, 4th July 2012 – GamesAid, a UK games industry charity for children and young people, today announced that senior games industry figures are leading the call for aspiring singers and classical music talent to come forward and be part of the first-ever Christmas Concert fundraiser for GamesAid.

Hidden musical and singing talents across the games industry are encouraged to raise money for GamesAid through the power of music, either performing a musical piece, singing a solo, or joining the games industry’s first-ever choir, The GamesAid Singers – as the centrepiece of the Christmas Concert, taking place at London’s magnificent St Stephen’s, Rosslyn Hall on Wednesday, 19th December.

Organisers are holding an open casting call and Summer Sing Along event in central London on Thursday, 30th August from 6.30pm where members of the games industry are invited to come along and share their talent, alongside colleagues including Andy Payne, John Clark and Ian Livingstone, who have already signed up to perform at the Christmas Concert.

IGN Entertainment’s Ian Chambers, Organiser and Musical Director, said: “The UK games industry is awash with talented individuals, and there’s nothing greater than music to unite us to raise money for GamesAid’s worthy causes.   You’ll be among friends, all are welcome and there will be no Cowellesque behaviour – just bring your musical instrument or your best singing voice and we’ll make good use of your talent.”

Further fundraising initiatives ahead of the concert will include the first-ever mince pie bake-off, judged by a panel of games industry veterans and a professional chef, and the chance to “nominate” your boss to perform a solo at the concert, by making a donation to GamesAid

To put your name forward and for more information about the GamesAid Christmas Concert and the Summer Sing Along casting call, please contact Ian Chambers –

For more information on the GamesAid Christmas Concert please visit

All fundraising donations are gratefully received at

All member of the UK Videogames Industry are encouraged to support GamesAid and become members by registering online at

© Chris Baylis 2011-2015