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MY.GAMES launches #PlayAtHomeStandUnited campaign to encourage players to self isolate during COVID-19 outbreak

24 March, 2020 - MY.GAMES has launched a new campaign, “Play at Home, Stand United!”, to encourage players to self isolate at home when possible. Throughout the campaign, millions of gamers across the world will receive special daily bonuses across dozens of MY.GAMES titles, on all platforms. In-game gifts will be featured in Warface, Skyforge, Conqueror’s Blade, Hustle Castle, American Dad! Apocalypse Soon and other titles, with more games being added daily.

The campaign aims to raise awareness among MY.GAMES’ millions of players about the precautionary measures that can be taken against spreading COVID-19, while also acknowledging the impact such measures can have on mental health.

“It’s not always easy to stay housebound,” commented Vasily Maguryan, MY.GAMES CEO. “We wanted to show our support to the community and thank those who are doing what they can to keep themselves and others safe. We know it’s not much, but hope our campaign will help our players, even a little, through these challenging times.”

The campaign extends an existing initiative in Russia, where two major social media influencers, Vkontakte and Odnoklassniki, launched the campaign yesterday. MY.GAMES is now rolling the campaign out globally, to support their growing playerbase around the world.

Players are encouraged to share the campaign on social media, using hashtag #PlayAtHomeStandUnited, or by clicking “I’M PLAYING AT HOME” on the campaign website here. More information, including featured titles and gifts, is available on the website.

About MY.GAMES

MY.GAMES is an international gaming brand (part of Mail.ru Group) and a leading Eastern European online entertainment company. MY.GAMES is comprised of 12 regional offices in Russia, Europe and the US, over 1,800 staff, and 13 development studios. MY.GAMES creates titles for the PC, consoles, and mobile devices. The company operates over 60 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Left to Survive, Skyforge, Legend: Legacy of the Dragons, and Allods Online. MY.GAMES portfolio includes renowned titles like Warface, ArcheAge, Perfect World, Revelation Online, Conqueror's Blade, Lost Ark, and more. Over 605 million players have registered within MY.GAMES titles. The company also develops its own media, operates the MY.GAMES Store platform, has a dedicated investment division (MRGV), supports gaming and esports services, and much more.

 

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