2K announced today new KG Teammates MyTEAM Collection, available now in NBA 2K18. The packs were announced via “KG’s Back,” a new digital campaign featuring 15-time NBA All-Star Kevin Garnett (aka “KG”) and actor, podcast host, writer, director, and avid NBA fan Michael Rapaport (White Famous, Atypical). The video offers a peek into KG’s daily routine as he tries to live his new best life, eventually showing the audience how he excitedly returns to the NBA action via NBA 2K18. “KG’s Back” is available now online and on NBA 2K social media platforms, including Facebook, YouTube, Twitter and Instagram.
”KG’s Back” features a restless Garnett engaging in hobbies such as catching up on his reading, and honing his scrapbooking and needlepoint skills in an attempt to pass the time as he reflects on his career. Meanwhile children’s choir “Nothing but Treble,” joined by a robed Michael Rapaport, follows KG around the house, while singing a new version of Pachelbel's Canon, complete with NBA 2K-themed lyrics. Realizing he can still enjoy the action and excitement of his NBA career by using KG MyTEAM Packs to build his dream roster, Garnett then joins Rapaport for a trash-talk laden NBA 2K18 gameplay session.
“We are thrilled to be working with Kevin Garnett, who has been a member of the NBA 2K family ever since he graced the cover of NBA 2K9 a decade ago,” said Alfie Brody, VP of Marketing for NBA 2K. “The dynamic between KG and Michael Rapaport brings a fun energy to ‘KG’s Back’ and it’s the perfect way to announce the KG MyTEAM Packs.”
KG Teammates MyTEAM Collection is available now in NBA 2K18 for PlayStation 4, Xbox One, Nintendo Switch and PC. Each pack contains one player and four items, with a chance of pulling a KG Teammates or Moments player. The MyTEAM challenge for the next two weeks pits players against Team Rapaport, featuring a roster hand-picked by Michael.