International video games brand MY.GAMES (Mail.ru Group) is buying into mobile hyper-casual games developer and publisher Mamboo Games. The partnership enables MY.GAMES to expand its hyper-casual department and publisher portfolio.MY.GAMES acquired a minority stake in the company.
Belarus-based Mamboo Games was founded in 2020, and has since secured more than ten exclusive contracts with studios offering a range of attractive options: transparent marketing analytics, automated User Acquisition systems, project dashboard access 24/7, predictive ad monetization models, and others. Mamboo Games also has its own development team ready to share experience and help other studios with their projects.
“Our business approach is based on maximizing transparency in the relationship between the developer and publisher. Our company is built on the foundation where the team is key. MY.GAMES fully supports this approach, so we are confident that our partnership will be highly effective,” said Ivan Leshkevich, Mamboo Games CEO.
One of the studio’s top projects, Billion Builders is already enjoying the benefits of scaling. Its Apple Store rating is currently around 4.6, with a 56% Day 1 retention rate.
“The volume of the hyper-casual games market continues to rise every year, reaching around $1.2 billion in 2020. We are also seeing this growth first-hand: we received more than 250 applications from developers within the first month after launching our own hyper-casual department. This is why we decided to expand this business unit, and that’s where our cooperation with Mamboo Games comes in,” said Elena Grigoryan, MY.GAMES CMO.
In Spring 2020, MY.GAMES launched its own hyper-casual games department, offering developers 60% of their title’s net profit. MY.GAMES offers its services as a publisher of Hyper-Casual, Hybrid-Casual and Idle games. Investing in Mamboo Games is the next step for the business unit, with MY.GAMES providing its partners with new access points to its ecosystem, acquisition and traffic analytics tools, and many other features.
MY.GAMES is an international gaming brand (part of Mail.ru Group) and a leading Eastern European online entertainment company. MY.GAMES is comprised of 11 regional offices in Russia, Europe and the US, over 1,800 staff, and 12 development studios. MY.GAMES creates titles for the PC, consoles, and mobile devices. The company operates over 80 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Left to Survive, Skyforge, and Allods Online. About 700 million players have registered within MY.GAMES titles.